Inside Housing Bank’s Youth App Commercial: Crafting a Vision for a New Generation
In today’s fast-evolving digital world, the Housing Bank has taken a bold step forward with the launch of its Youth banking app, specifically designed for young adults who are transitioning to digital banking solutions. This Youth-focused banking commercial aims to engage young users by emphasizing features and benefits tailored to their lifestyles. Here’s a behind-the-scenes look at how Pixels Production, a leading video production studio in Jordan, led by Creative Producer Karam Melhem, brought this vision to life. The team combined state-of-the-art filmmaking equipment with a fresh, modern concept to resonate with the younger generation.
The Production Team Behind the Youth App Commercial
The success of the Youth app commercial is a result of the hard work and dedication of the production team at Pixels Production Jordan. Under the creative direction of Karam Melhem and Director Tamir Al Naber, the project brought together a skilled team including Director of Photography (DOP) Karam Melhem, Production Manager Mohannad Abu Qutaish, Editor Ibrahim Malik, and VFX Artist Omar Saleh. This team ensured that the final commercial looked polished and aligned with high-quality TV ad standards.
Supporting roles such as Wardrobe Stylist Bissan Redwan and Makeup & Hair Artist Mohammad Rasheed were essential in creating a youthful and relatable look for the cast, enhancing the visual appeal of the commercial. Their teamwork and synergy were crucial in overcoming the production challenges.
Advanced Filmmaking Equipment for Optimal Visual Quality
To achieve dynamic, high-energy visuals, the team used state-of-the-art equipment from Slate Jordan and Alaa Al Najjar, with the Sony FX3 camera and Arri ultra prime lenses for vibrant image quality. For lighting, they used Arri lights including Sky Panels, M-Series like 4K and 8K lights, crafting a bright and inviting atmosphere. A Ronin stabilizer ensured seamless movement, creating a cinematic feel that appeals to a youthful audience.
The Concept: Celebrating Youth and Innovation in Banking
The commercial’s concept centers on showcasing the Youth app as a modern banking solution that seamlessly integrates into young people’s lives. It takes viewers on a journey from a single phone to a crowd, building a sense of community. This theme of unity reflects the app’s purpose—bringing together youth-targeted banking features in one platform.
Through strategic visual effects in banking ads, the commercial uses eye-catching transitions to grab attention from the start. Scenes are set in relatable spaces like cafes and parks, strengthening the message that this app is both innovative and relevant for young adults.
Overcoming Production Challenges with Determination
Despite time constraints and unpredictable weather, the team’s dedication ensured the high-quality TV ad production was completed on schedule. Their resilience and adaptability turned potential setbacks into moments of growth and creativity.
Casting Young Talent to Reflect the App’s Vibrant Spirit
Casting was essential to resonate with the young target audience. The casting team selected actors who could authentically embody the youthful, collaborative spirit of the app, adding a layer of relatability and authenticity to the commercial.
Final Thoughts: A Commercial That Speaks to Today’s Youth
The Youth app commercial by Housing Bank is more than an ad—it’s a celebration of youthful energy and innovation. By focusing on familiar settings, dynamic visuals, and relatable characters, Pixels Production crafted a commercial that not only introduces the Youth app but builds a lasting connection with its audience.
As the financial industry continues to evolve toward digital banking for young adults, the Youth app sets a new standard with features tailored to their habits. Through cutting-edge equipment from Slate Jordan and Alaa Al Najjar, the commercial serves as a powerful introduction to the next generation of financial services and banking.
